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Privacy Policy

Last Updated: 25th July 2025

1. Introduction

This Privacy Policy describes how Green Lion Distribution Ltd collects, uses, and shares information about you through our website, www.greenliondistro.com. We are committed to protecting your privacy and handling your personal information responsibly and in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

By accessing or using our Website, you are consenting to the collection and use of your information in accordance with this Privacy Policy. If you do not consent to the collection and use of your information as outlined in this Privacy Policy, please do not access or use our Website.

2. Information We Collect

We collect various types of information from and about users of our Website. The specific information collected depends on your interaction with us (e.g., browsing, creating an account, placing an order).

Green Lion Distribution Ltd, reserves the right to modify this Privacy Policy at any time.

Personal Information: Information that can be used to identify you directly or indirectly. This may include:

  • Identity Data: Name, title, business name, VAT number and business type.
  • Contact Data: Billing address, shipping address, email address, phone number.
  • Financial Data: Bank account and payment card details (note: full payment card numbers are typically processed directly by secure third-party payment processors and are not stored on our servers).
  • Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.
  • Profile Data: Your username and password, purchases or orders made by you, your preferences, feedback, and survey responses.
  • Communications Data: Records of your correspondence with us (e.g., emails, chat transcripts, phone call recordings).

Technical & Usage Information (Non-Personal Information): Information that does not directly identify you but provides insights into your activity. This may include:

  • Usage Data: Details of your visits to our Website, including traffic data, clickstream data, pages viewed, referring/exit pages, date/time stamps, and other communication data and the resources that you access and use on the Website.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.

 

3. How We Collect Information

We collect information in several ways:

  • Direct Interactions: You may give us your Identity, Contact, Financial, and Profile Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
    • Register for an account or apply for our products/services.
    • Place an order.
    • Subscribe to our newsletter or marketing communications.
    • Contact customer support.
    • Participate in surveys or promotions.
    • Provide business verification documents.
    • Give us feedback.
  • Automated Technologies or Interactions: As you interact with our Website, we may automatically collect Technical Data about your browsing actions, and patterns. We collect this personal data by using cookies, server logs, web beacons, tags, pixels, and other similar technologies.Please see our separate Cookie Policy for further details on how we use cookies.
  • Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources, including:
    • Technical Data: From analytics providers (e.g., Google Analytics), advertising networks, and search information providers.
    • Contact, Financial, and Transaction Data: From providers of technical, payment, and delivery services.
    • Identity and Contact Data: From publicly available sources (e.g., Companies House, business directories).
    • Business Verification Services: From third-party services to confirm your business legitimacy.

4. How We Use Your Information 

We will only use your personal data when it is legally allowed. Most commonly, we will use your personal data in the following circumstances:

  • To Provide and Improve Our Services:
    • Processing and fulfilling your orders and managing returns/refunds.
    • Managing your account, providing customer support, and notifying you about changes to our terms or services.
    • Personalizing your experience on our Website and tailoring product recommendations.
    • Improving our Website, products, and services, and conducting research and analysis.
    • To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).

 

  • For Communication and Marketing:
    • Sending you order confirmations, shipping notifications, and other transactional emails.
    • Sending you promotional emails, newsletters, and special offers based on your preferences (you can opt-out at any time).
    • Responding to your inquiries and requests.
    • To make suggestions and recommendations to you about goods or services that may be of interest to you.
  • For Legal and Compliance Purposes:
    • Business legitimacy as required by law or our policies.
    • Complying with applicable laws, regulations, and legal processes (e.g., responding to subpoenas or court orders).
    • Enforcing our Terms and Conditions and other agreements.
    • Detecting, preventing, and investigating fraud, money laundering, or other illegal activities.
    • Protecting our rights, property, or safety, and the rights, property, or safety of our users or others.

5. Disclosure of Your Information

We may disclose aggregated and anonymized information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide to us:

  • To Our Affiliates: To our subsidiaries and affiliates for business purposes consistent with this Privacy Policy.

 

  • To Service Providers: To contractors, service providers, and other third parties we use to support our business operations. These include:
    • Payment processors (e.g., Stripe, PayPal)
    • Shipping and logistics companies
    • Business verification services
    • IT and system administration service providers
    • Marketing and advertising agencies
    • Analytics providers (e.g., Google Analytics)
    • Customer support platforms
    • Professional advisors (e.g., lawyers, accountants, auditors) These third parties are obligated by contract to keep personal information confidential and use it only for the purposes for which we disclose it to them.



  • For Legal Reasons:
    • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
    • To enforce or apply our Terms and Conditions and other agreements, including for billing and collection purposes.
    • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Green Lion Distribution Ltd, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

 

  • Business Transfers: In the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Green Lion Distribution Ltd’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Green Lion Distribution Ltd about our Website users is among the assets transferred.
  • With Your Consent: For any other purpose disclosed by us when you provide the information, or with your explicit consent.

6. International Transfers

Your personal data may be transferred to, and stored at, a destination outside the UK or European Economic Area (EEA) if our service providers operate outside these regions. Where we transfer your personal data out of the UK or EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission or UK government.
  • Where we use certain service providers, we may use specific contracts approved by the European Commission or UK government which give personal data the same protection it has in Europe or the UK.
  • Where we use providers based in the US, we may transfer data to them if they are part of the EU-US Data Privacy Framework or UK Extension to the EU-US Data Privacy Framework, which requires them to provide similar protection to personal data shared between Europe/UK and the US.

7. Data Security

We have implemented appropriate technical and organizational security measures designed to secure your personal information from accidental loss, unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology.

The safety and security of your information also depend on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. For example, we typically retain order information for 5 years for tax purposes after a transaction.

9. Your Legal Rights

Under certain circumstances, and depending on your jurisdiction (e.g., GDPR, CCPA), you may have the following rights regarding your personal information:

  • The Right to Be Informed: You have the right to be provided with clear, transparent, and easily understandable information about how we use your personal data and your rights.
  • The Right of Access: You have the right to request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you.
  • The Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
  • The Right to Erasure: You have the right to request the deletion or removal of your personal data where there is no compelling reason for us to continue processing it (e.g., if it’s no longer necessary for the purpose for which it was collected). This is not a general right to erasure; there are exceptions.
  • The Right to Object: You have the right to object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal data for direct marketing purposes.
  • The Right to Restriction of Processing: You have the right to request the suspension of the processing of your personal data in certain scenarios (e.g., if you want us to establish the data’s accuracy or the reason for processing it).
  • The Right to Data Portability: You have the right to request the transfer of your personal data to you or to a third party in a structured, commonly used, machine-readable format. This right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • The Right to Withdraw Consent: If we are relying on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent.
  • The Right to Lodge a Complaint: You have the right to lodge a complaint with the relevant data protection supervisory authority (e.g., the Information Commissioner’s Office (ICO) in the UK). We would, however, appreciate the chance to deal with your concerns before you approach the supervisory authority, so please contact us in the first instance.

To exercise any of these rights, please contact us using the contact information provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

10. Third-Party Websites

Our Website may contain links to third-party websites, plug-ins, and applications that are not operated by us. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website, we encourage you to read the privacy notice of every website you visit.

11. Changes to Our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Website home page, by email to the primary email address specified in your account, or through other appropriate communication channels. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Policy to check for any changes.

12. Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, or to exercise your legal rights, please contact us at:



Green Lion Distribution Ltd

Unit 3, Speedway Industrial Estate

Dawley Road 

Hayes

UB3 1DC

UK

sales@greenliondistro.com

+4420 3154 4988



Last Updated: 25th July 2025

1. Introduction

This Privacy Policy describes how Green Lion Distribution Ltd collects, uses, and shares information about you through our website, www.greenliondistro.com. We are committed to protecting your privacy and handling your personal information responsibly and in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

By accessing or using our Website, you are consenting to the collection and use of your information in accordance with this Privacy Policy. If you do not consent to the collection and use of your information as outlined in this Privacy Policy, please do not access or use our Website.

2. Information We Collect

We collect various types of information from and about users of our Website. The specific information collected depends on your interaction with us (e.g., browsing, creating an account, placing an order).

Green Lion Distribution Ltd, reserves the right to modify this Privacy Policy at any time.

Personal Information: Information that can be used to identify you directly or indirectly. This may include:

  • Identity Data: Name, title, business name, VAT number and business type.
  • Contact Data: Billing address, shipping address, email address, phone number.
  • Financial Data: Bank account and payment card details (note: full payment card numbers are typically processed directly by secure third-party payment processors and are not stored on our servers).
  • Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.
  • Profile Data: Your username and password, purchases or orders made by you, your preferences, feedback, and survey responses.
  • Communications Data: Records of your correspondence with us (e.g., emails, chat transcripts, phone call recordings).
  •  
  •  
  •  
  • Technical & Usage Information (Non-Personal Information): Information that does not directly identify you but provides insights into your activity. This may include:
  • Usage Data: Details of your visits to our Website, including traffic data, clickstream data, pages viewed, referring/exit pages, date/time stamps, and other communication data and the resources that you access and use on the Website.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.

3. How We Collect Information

We collect information in several ways:

  • Direct Interactions: You may give us your Identity, Contact, Financial, and Profile Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
    • Register for an account or apply for our products/services.
    • Place an order.
    • Subscribe to our newsletter or marketing communications.
    • Contact customer support.
    • Participate in surveys or promotions.
    • Provide business verification documents.
    • Give us feedback.
  • Automated Technologies or Interactions: As you interact with our Website, we may automatically collect Technical Data about your browsing actions, and patterns. We collect this personal data by using cookies, server logs, web beacons, tags, pixels, and other similar technologies.Please see our separate Cookie Policy for further details on how we use cookies.
  • Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources, including:
    • Technical Data: From analytics providers (e.g., Google Analytics), advertising networks, and search information providers.
    • Contact, Financial, and Transaction Data: From providers of technical, payment, and delivery services.
    • Identity and Contact Data: From publicly available sources (e.g., Companies House, business directories).
    • Business Verification Services: From third-party services to confirm your business legitimacy.

4. How We Use Your Information 

We will only use your personal data when it is legally allowed. Most commonly, we will use your personal data in the following circumstances:

  • To Provide and Improve Our Services:
    • Processing and fulfilling your orders and managing returns/refunds.
    • Managing your account, providing customer support, and notifying you about changes to our terms or services.
    • Personalizing your experience on our Website and tailoring product recommendations.
    • Improving our Website, products, and services, and conducting research and analysis.
    • To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).
  • For Communication and Marketing:
    • Sending you order confirmations, shipping notifications, and other transactional emails.
    • Sending you promotional emails, newsletters, and special offers based on your preferences (you can opt-out at any time).
    • Responding to your inquiries and requests.
    • To make suggestions and recommendations to you about goods or services that may be of interest to you.
  • For Legal and Compliance Purposes:
    • Business legitimacy as required by law or our policies.
    • Complying with applicable laws, regulations, and legal processes (e.g., responding to subpoenas or court orders).
    • Enforcing our Terms and Conditions and other agreements.
    • Detecting, preventing, and investigating fraud, money laundering, or other illegal activities.
    • Protecting our rights, property, or safety, and the rights, property, or safety of our users or others.

5. Disclosure of Your Information

We may disclose aggregated and anonymized information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide to us:

  • To Our Affiliates: To our subsidiaries and affiliates for business purposes consistent with this Privacy Policy.
  • To Service Providers: To contractors, service providers, and other third parties we use to support our business operations. These include:
    • Payment processors (e.g., Stripe, PayPal)
    • Shipping and logistics companies
    • Business verification services
    • IT and system administration service providers
    • Marketing and advertising agencies
    • Analytics providers (e.g., Google Analytics)
    • Customer support platforms
    • Professional advisors (e.g., lawyers, accountants, auditors) These third parties are obligated by contract to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  • For Legal Reasons:
    • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
    • To enforce or apply our Terms and Conditions and other agreements, including for billing and collection purposes.
    • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Green Lion Distribution Ltd, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
  • Business Transfers: In the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Green Lion Distribution Ltd’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Green Lion Distribution Ltd about our Website users is among the assets transferred.
  • With Your Consent: For any other purpose disclosed by us when you provide the information, or with your explicit consent.

6. International Transfers

Your personal data may be transferred to, and stored at, a destination outside the UK or European Economic Area (EEA) if our service providers operate outside these regions. Where we transfer your personal data out of the UK or EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission or UK government.
  • Where we use certain service providers, we may use specific contracts approved by the European Commission or UK government which give personal data the same protection it has in Europe or the UK.
  • Where we use providers based in the US, we may transfer data to them if they are part of the EU-US Data Privacy Framework or UK Extension to the EU-US Data Privacy Framework, which requires them to provide similar protection to personal data shared between Europe/UK and the US.

7. Data Security

We have implemented appropriate technical and organizational security measures designed to secure your personal information from accidental loss, unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology.

The safety and security of your information also depend on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. For example, we typically retain order information for 5 years for tax purposes after a transaction.

9. Your Legal Rights

Under certain circumstances, and depending on your jurisdiction (e.g., GDPR, CCPA), you may have the following rights regarding your personal information:

  • The Right to Be Informed: You have the right to be provided with clear, transparent, and easily understandable information about how we use your personal data and your rights.
  • The Right of Access: You have the right to request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you.
  • The Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
  • The Right to Erasure: You have the right to request the deletion or removal of your personal data where there is no compelling reason for us to continue processing it (e.g., if it’s no longer necessary for the purpose for which it was collected). This is not a general right to erasure; there are exceptions.
  • The Right to Object: You have the right to object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal data for direct marketing purposes.
  • The Right to Restriction of Processing: You have the right to request the suspension of the processing of your personal data in certain scenarios (e.g., if you want us to establish the data’s accuracy or the reason for processing it).
  • The Right to Data Portability: You have the right to request the transfer of your personal data to you or to a third party in a structured, commonly used, machine-readable format. This right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • The Right to Withdraw Consent: If we are relying on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent.
  • The Right to Lodge a Complaint: You have the right to lodge a complaint with the relevant data protection supervisory authority (e.g., the Information Commissioner’s Office (ICO) in the UK). We would, however, appreciate the chance to deal with your concerns before you approach the supervisory authority, so please contact us in the first instance.

To exercise any of these rights, please contact us using the contact information provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

10. Third-Party Websites

Our Website may contain links to third-party websites, plug-ins, and applications that are not operated by us. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website, we encourage you to read the privacy notice of every website you visit.

11. Changes to Our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Website home page, by email to the primary email address specified in your account, or through other appropriate communication channels. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Policy to check for any changes.

12. Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, or to exercise your legal rights, please contact us at:

Green Lion Distribution Ltd
Unit 3, Speedway Industrial Estate
Dawley Road
Hayes
UB3 1DC
UK

sales@greenliondistro.com
+4420 3154 4988

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